Before going ahead with the importance of why Search Engine Optimization is important to attract the target customers. We need to know what SEO actually stands for!
According to MOZ, “SEO stands for Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.”
In simple words, it is the process of optimizing your site content in a way that attracts the right audience without any paid advertisement. It is also one of the important factors in digital marketing strategy.
SEO is based on keywords and it will result in bringing the organic traffic that will eventually result in more revenue. As a business owner, you should understand the value of SEO as it has become more powerful with every passing day. Optimizing you website for SEO is not just an option anymore, it has become a backbone of a successful online business.
Here are some interesting statistics I came across recently that support the power of SEO.
- Search engines generate 90% of overall traffic on the internet.
- SEO is the top leads generator compared to other marketing methods as 57% B2B Marketers share their experience.
- Over 85% of people do their research using the search engines before committing to a big purchase.
- Even with everyday purchases, 64% of web users rely on search engines.
Now that we have looked at the numbers that support the authority and importance of SEO. Let’s look at how it can help grow your business organically at a faster pace.
1. High Visibility leads to Brand Awareness
What could be better than seeing your content on the first page of google search? Focused keywords and SEO can make this happen sooner than later. Even if one of your blog posts/articles/videos is ranking on the first page, it can do wonders for you. Traffic coming through that one piece of content can be the first step to get more eyes on your brand. Just one piece of content can become a starting point of what your target audience is looking for and you can pivot in the right direction by producing more of the same content.The brand can become an authority once they narrow down the right direction it is all linked back to accurate SEO strategy.
2. Builds the trust
For any successful business, either online or a brick and mortar, building “Trust” with clients/customers is one of the most important factors. Trust is one of Google’s paradigms for providing high quality experience on search engines called EAT(expertise, authoritativeness and trustworthiness). As a customer, it is important for you to go after a product/brand/service that you trust. It is interconnected with the first point we had discussed earlier. We tend to go back to the brand/service that has already helped us in finding a solution because we have a little bit of assurance that it will work out again. The right keywords build the trust factor because the audience relies on their advice and keeps coming back over and over. The problem-solving power of a search engine has built high trust with the audience. The same audience then goes back again and it becomes the easiest and effortless way to attract the right customers.The power of SEO is quite evident and it is proven that if you have taken the time to do some upfront work with SEO, you will benefit from it for many years.
3. SEO is budget friendly
As a new business owner, it is essential to keep the costs down wherever possible. Correct SEO strategy with targeted keywords can be an effortless way to save thousands of dollars that you might have to invest in marketing and ad campaigns. Word of mouth can also play a very important role in growing your business but that can also take years in some scenarios. Investing money in getting your content checked for SEO is a better investment than putting money in advertising.
Right keyword in the content will be more effective as it will organically attract customers and will bring you constant revenue if you are able to monetize it in any way. Finding a way to rank high for evergreen content is the best strategy to beat your competition. Depending on your niche, if you have a high ranking evergreen content, more and more people will find it via organic search. The result will be steady quality traffic on your site without spending a dime on promoting it.
4. Best ROI
After a brand has built trust with their customers, it becomes so much easier to present them with any additional offer/product for purchase. The audience is so familiar with the brand and the chances of getting the offer accepted are very high. SEO strategy can help you increase your leads and sales. In business language, we call it “Warm Audience”, the audience that is already used to looking at our products will most like to purchase it rather than a customer who is looking at the products for the very first time. The ROI (return on investment) is best when you have a well optimized site/business.
5. Better User Experience
Last but not the least, we have to pay attention to the user experience when it comes to our website as a business owner. Nobody wants to surf on a slow running, low-quality website and google definitely is less likely to rank it on search engines.The quality, loading speed, clean look, easy navigation are all the things that need to be paid attention to if you are aiming to grow your online presence and business revenue. Well optimized SEO can be a big factor in making your site user friendly if you have done all the necessary enhancements on your part.
SEO is not just a one-time thing but it actually is an ongoing process that needs to be improved on a regular basis. The impact can be more leads, customers, conversions, more referrals, and ultimately a successful business. Keeping up with SEO strategies and changing with the updates and algorithm deviations is super important in order to improve the visibility among the competition on search engines. I hope this article has covered all the basic SEO questions that can be helpful for the growth and enhancement of all kinds of businesses.