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Are you thinking of starting a YouTube channel for your business? Or trying to grow your existing channel by finding your audience, niche, or subscriber count? If so, this article is for you. In my conversation with Desiree Martinez, award-winning social media content creator, she detailed all the information you need to get your YouTube channel started. If you are new to the YouTube world, the best way to start is by seeing what you can teach your viewers. 

How To Create A Strategy When Starting A YouTube Channel 

The first step is to ask yourself about what you want to be known for. Next, ask yourself if your goal is to make the YouTube algorithm happy or to grow your business. Once you have figured out your goals, it will make creating content much easier. It’s best to create content focusing on what you are an expert on, while also ensuring that it’s watchable. If you find watching your videos difficult, your viewers will feel the same. Furthermore, ensure that your content aims to solve problems and answer the viewer’s questions. As for channel goals, it’s recommended that they are financially driven. This can be achieved by finding the balance between creating content people want which also helps to move your business forward. 

What To Focus On When Starting A YouTube Channel

The main thing you want to focus on is having a clear idea of what you are going to do with your channel. For example, if you have a business about marketing that you’re making a channel for, be very specific about the type of marketing you specialize in. Your viewers don’t watch your videos to be entertained; they watch them to receive information. So, your focus should also be on creating content that helps your audience. 



  • Suggestions For Being Consistent 

If you are trying to please the YouTube algorithm rather than using YouTube for business purposes, you should post at least once a week. To be able to do that, it’s suggested that you batch your content. Choosing one day a week to work on your channel is a great way to make sure that it isn’t negatively affected by any unforeseen circumstances. If you aren’t consistent, then you need to think about using the videos you have to help promote your business. That means using your videos in your emails sent to customers, newsletters, blogs, etc. 

  • How To Plan Out Videos 

It’s suggested that you use a bullet list system and list out the things you need to include in your video. This works better than writing a script, as scripting can make you look uneducated. To make your videos conversational instead of scripted, start with a topic you know well. 

  • Figuring Out The Search Intent 

When creating content, you need to make sure it is something that people are searching for.  YouTube Analytics will show what people want from your channel, which is something you need to know once you start creating content. Once you’ve determined what your viewers want, go to TubeBuddy’s keyword search and look for a potential title. TubeBuddy will show you how many people are searching for that specific topic, allowing you to see what your audience wants from you. It will also tell you the weighted and unweighted score of the title you searched for. A weighted score predicts if the keyword searched is suitable for your channel and niche whereas an unweighted score refers to how the keyword ranks across YouTube. 

Using your score analysis of a keyword search, you can find out the keyword’s search volume, competition, optimization strength, etc. If your score analysis falls in the poor range, try experimenting with different keywords until you have found the right one. However, it is advised that beginners don’t spend too much time experimenting, and instead use the score analysis to get an idea of what viewers are looking for.

  • Suggested Tools For Content Creation

As mentioned in the previous section, TubeBuddy is a great tool for keyword optimization. Another tool creators find useful is StreamYard, a live streaming studio. However, it’s good to note that all you need to start a successful channel is a webcam/camera and a workable idea.

  • Building A Community 

Every video you make should have an opt-in, something that is too good to be free that you put together for your audience. Additionally, find a way to communicate with people outside of the video. Communications of this kind could take place via Facebook groups, Patreon, email  etc. 

That being said, if you’re contemplating starting a YouTube channel, don’t hold back just start today! That being said, if you’re contemplating starting a YouTube channel, don’t hold back just start today! Also you can check out OneVideoClub.com for a 7-day video challenge to help get you started by Desiree to learn how to start a YouTube channel.


Related Resource:

How to start a YouTube channel for business

How to start a YouTube channel in 2021

Start and grow your YouTube Channel